Marketing Lead
Own Cnvrted’s story: founder-led LinkedIn, how we show up in answer engines, our own signal data, and the rooms where our buyers already gather. Be the first marketing hire and help shape the role.
Learn more about us.
Cnvrted helps B2B revenue teams find companies with real buying intent. We bring together signals from social platforms, communities, and company websites, then use AI to evaluate ICP fit, intent, and timing. The goal is to help teams understand what changed, why it matters, and when to start a conversation.
We’re a small team from Bangalore, building in public, shipping fast, and talking to salespeople, founders, and GTM teams. Our question is simple: why buy another list of names when what you need is timing?
About the Marketing Lead role.
Help the right buyers understand Cnvrted and why timing matters. You’ll work with the founders to turn product insights, customer conversations, and signal data into a clear story, useful content, and qualified demand.
How you will spend your time.
Content & discovery
Build a recognizable voice across founder content, product explainers, comparison pages, and community discussions. Help buyers find useful answers through both search and answer engines.
Community & demand
Show up where sales, RevOps, and GTM teams already spend time. Turn small events, partnerships, and practical resources into conversations with people who could benefit from Cnvrted.
Your responsibilities.
- Plan and publish founder-led content, adapting the story to LinkedIn, X, and relevant communities while keeping the founders’ voices intact.
- Turn customer interviews and product releases into clear explainers, customer stories, and practical GTM resources.
- Maintain useful, accurate comparison and educational pages for search and answer-engine discovery.
- Work with the product and data teams on research that helps buyers understand intent signals and account prioritization.
- Run focused campaigns, community collaborations, and small events that bring the right buyers into the funnel.
- Track qualified conversations and pipeline contribution, use the results to improve campaigns, and share what you learn with the team.
What we seek in a candidate.
- 2–5 years of B2B marketing experience, ideally with a SaaS product serving sales, RevOps, or GTM teams.
- Strong writing and editing skills, with examples of content you have created and an ability to adapt to different voices.
- Experience taking a campaign from an idea through distribution, measurement, and iteration.
- An understanding of search and answer-engine discovery, or a clear approach to learning and testing both.
- Confidence talking with customers and turning their language and problems into useful content.
- Good judgment about priorities, budgets, and what a small team can execute well.
