The product, in context · 5 min read
One company.
A reason to reach out.
Follow a hiring signal through ICP fit, a working hypothesis, and a first message worth sending.
Sample data Illustrative sample. The company, source extracts, dates, and outreach below are fictional. This is not a customer result or live prospect data.
Start with what you sell.
You run a product-design studio offering four-week onboarding sprints. Your ICP is B2B software companies in India with 20–200 employees and a self-serve product.
“Find companies in our ICP that are hiring product designers for activation or onboarding. Show the source and explain why the timing might matter.”
The observable signal
Keep the evidence attached.
Orka’s research gives you a starting point. Open the original sources before deciding whether the company belongs on your shortlist. This sample shows what that review could contain.
Senior Product Designer, Activation
“Own the self-serve onboarding journey, from signup through the first completed workflow.”
Sample posting: 1 October 2026
Sample review: 4 October 2026 · Role still open
A self-serve beta goes live
“New teams can now create a workspace and try their first workflow without a sales call.”
Sample release: 2 October 2026
Sample review: 4 October 2026 · Beta open
In a real review, keep the original URLs, publication dates, and last-checked dates with each lead. These fictional extracts have no source links.
ICP fit
A match you can explain.
| Your criterion | Sample evidence | Fit |
|---|---|---|
| B2B software in India | Workflow software; Bengaluru, from the sample company profile. | Fits |
| 20–200 employees | 84 people, from the sample company profile. | Fits |
| A self-serve product | The beta release explicitly describes self-serve signup (S2). | Fits |
| A relevant design priority | The role owns activation and onboarding (S1). | Relevant trigger |
| Open to a design partner | Neither source mentions outside support, budget, or vendor selection. | Unknown — ask |
The company matches the target segment, and the two signals give you a specific question to investigate. That makes it worth reviewing for the shortlist.
Why now?
Turn the evidence into a question.
What you know
The sample team launched self-serve access and is hiring someone to own activation. Onboarding is explicitly part of the role.
What you infer
There may be onboarding work to tackle before a permanent designer joins. A focused sprint could be relevant.
What you still need to ask
Do they want external support? Is the work already covered? Who owns the decision? The signals don’t answer those questions.
Research the Head of Product’s current responsibilities before choosing a contact. If the role is filled, the beta is paused, or the team wants only permanent hires, update the context or skip the outreach.
From context to outreach
Write the question the evidence supports.
Subject AsterOps’ self-serve onboarding
Hi [First name],
I saw AsterOps’ opening for a product designer focused on activation, alongside your new self-serve beta.
We help B2B software teams improve the journey from signup to first value. Is onboarding something you want outside help with while you hire, or are you keeping that work in-house?
If it’s useful, I can share how we’d scope a four-week onboarding sprint.
You make the final call. Cnvrted helps surface the research and context. Review the sources, confirm the contact, and adapt the draft before sending it through your outreach workflow. Nothing on this page sends a message.