- targeted emails
- 11
- replies
- 6
- demo calls
- 3
Results from the campaign described in this story.
The story at a glance
- The challenge
- Find the prospects who had a reason to talk now, within an already defined ideal customer profile.
- The workflow
- Review recent buying signals, check the original source, and write a relevant email to each prospect.
- The result
- One batch of 11 emails produced six replies and three demo calls that week. One deal closed within the month.
A founder already knew which companies were a good fit for his product. The harder question was who had a reason to talk that week.
This story follows a change in his outreach: from a daily routine of 200 generic emails to one batch of 11 messages based on recent public buying signals. Six people replied, three booked demos that week, and one deal closed within the month.
The challenge: a good fit, but no reason to reach out
Each morning, the founder pulled contacts from Apollo, loaded them into Instantly, and sent around 200 emails. The opener referred to the recipient’s role and company, but gave little reason for the conversation to happen now.
That routine typically produced two or three replies. Most weeks, it produced no meetings. Finding contacts, cleaning the list, checking for duplicates, writing, and scheduling took nearly three hours a day.
His ideal customer profile narrowed down who could benefit from the product. It did not tell him which of those people were actively dealing with the problem. That was the gap the team set out to address.
Find recent evidence of a relevant problem
We used the founder’s existing ideal customer profile in Cnvrted and looked for public signals from the previous seven days. The team looked for three kinds of evidence:
- Someone describing a problem the product could help solve.
- Someone asking publicly for a recommendation or an alternative.
- A company change that made the product newly relevant.
Cnvrted surfaced 11 prospects, with the original source, the trigger, and a timestamp attached to each. The founder could review the evidence before deciding whether to reach out.
A signal was a reason to investigate, not proof that someone would buy. The useful combination was a prospect who fit the customer profile and recent evidence that the problem mattered to them.
Turn the source into a specific conversation
The founder wrote an individual email to each of the 11 prospects. Each message referenced the relevant thing that person had said or done and connected it to the problem the product could solve.
The source gave him something concrete to respond to. He could explain why he was getting in touch, rather than opening with a generic observation about a job title or company.
The founder still made the outreach decision and wrote the emails. Cnvrted supplied the shortlist and the evidence behind it.
What happened after the 11 emails
Six prospects replied: six out of 11, or about 55%. Three of those conversations became demo calls in the same week. One deal closed within the month.
The founder reported spending about 20 minutes on prospecting for the targeted batch, compared with nearly three hours on the previous daily routine.
These figures describe the batch in this story. The previous process was an ongoing daily routine; the new results came from one smaller campaign.
How to apply the workflow to your own outreach
Start with a small batch you can review personally:
- Define the companies and people your product can help. Be specific about the problem, not just the industry or job title.
- Choose a signal that gives you a reason to contact them now. Check the date and read the original source in context.
- Keep only prospects where the signal and the customer profile both fit. A larger list is not the objective.
- Write an email that connects what you saw to a useful next step. Let the source guide the message.
- Record how many messages you sent, how many people replied, and which conversations became demos or customers. Compare batches over a consistent period.
The results, in context
| Measure | Previous routine | Targeted batch |
|---|---|---|
| Emails sent | Around 200 per day | 11 in the targeted batch |
| Replies | Typically 2–3 from 200 emails | 6 from 11 emails |
| Time spent | Nearly 3 hours per day | About 20 minutes for the batch |
| Demo calls | Most weeks, none | 3 that week |
| Closed deals | Not stated | 1 within the month |
The baseline describes the founder’s previous daily routine. The new results cover one batch of 11 emails.
